Redesigning Sanvello app to streamline core features.
Product Designer
Interaction Designer
Saba Shay
UX Evaluation
Semi-structured Interviews
Wireframing
Prototyping
Figma
Figjam
Adobe Pr
Optimize the UI / UX Design to improve user engagement and retention across core features.
Usage data showed an 80% drop-off across the app, with low engagement on the Community, Health, and Hope features.
There was confusion around functionality and usability challenges managing entries.
Intuitive experience, allowing users to easily create, edit, and personalize multiple entries, creating engagement.
Insufficient overview and personalization options, with a cumbersome UI requiring extensive scrolling.
Streamlined UI simplifies navigation and dashboard highlights users' health overview and patterns.
Redundant chat and discussion functions with inconsistent UI led to navigation challenges.
Unified community feature with streamlined navigation, quick access to groups, and intuitive visual cues that guide users.
How might we identify the causes of low engagement and retention across features?
I conducted a UX heuristic evaluation of the three main features to identify usability issues, pain points, and opportunities for improvement.
Current problems
Based on the insights, I identified core user needs across key features and framed them into questions that guided the design direction.
I merged discussions and group chat into a single, unified community page, replacing unclear flow with a clear entry point and intuitive visual indicators.
Since access to the right groups was the most valuable touchpoint, I introduced a search bar that helps users find relevant communities faster.
I added an interactive save post feature that helps users keep track of posts they care about and easily revisit them.
Health now provides a clear overview of all tracked metrics, with streamlined navigation and customization options.
I added a filtering feature that lets users monitor the specific metrics they care about, allowing them make informed decisions.
I redesigned the feature layout to create a more intuitive flow and enable customization.
I introduced a note feature to deepen interaction, allowing users to add descriptive notes and get more personal value.
Experience Impact
Business Impact
Creating multiple iterations drove the ideation phase and enabled me to quickly discover the best pathways to retain users and create value.
I collaborated with a UX designer, working in parallel on prototypes and iterations to redesign Sanvello.
Our next step is to extend the redesign across features, establish consistency, and continue user testing to improve the experience.