AfyaSmarter maternal health management.

RoleProduct DesignerUX Reseacher

TeamSolo

MethodsUser ResearchMapping MatrixWireframingPrototyping

ToolsFigmaFigjam

Context

There is an increase in maternal mortality in the U.S., with nearly 80% of complications being preventable. Research points to chronic conditions, structural bias, and inconsistent quality of care as key contributors.

The product

Digital health platform that tracks vital health metrics and helps users manage medical conditions.

Approach

Early Detection for Informed Decisions

My research showed a clear need for mothers to track and manage their health during and after childbirth, enabling early detection, awareness, and timely, informed decisions.

Health Tracking Platform

Advocacy & Awareness

Essential Monitoring Devices

Final Designs

Track Health Metrics.

Afya identifies spikes, highlights abnormalities in tracked metrics, and alerts users to support timely, informed decisions.

Health Education.

Interactive learning resources that help users stay informed throughout pregnancy, supporting wellness and maternal transition.

Priority Metrics.

Afya recommends key health metrics to track, based on the user’s health history and daily entries.

Health Data Sharing.

Users can securely share encrypted health data with their OB-GYN to support care.

Key Decisions

Flexible Data Entry
To make tracking easier, I introduced dual-input options that let users sync Afya devices or manually enter their data.

Smart Reminders
To help users stay on track, I designed reminders that nudge them to update their health data regularly.

Immersive Learning Design
I created a learning system that simplifies topics into manageable modules, with quick assessments, videos, and audio.

Multiple Data Views
I designed a range of visual representations that help users easily interpret their health data.

Result

Experience Impact

92% Task success rate reviewing health metrics.

37s Average time to log a blood-pressure reading.

90% Completed the learning module.

100% Found the recommended metrics helpful.

Design Process

Research Secondary Research Market Research User Interview Mapping Matrix Audience Profile Competitive Analysis StoryBoard
Ideation Design Question Contextualization Success Metrics

Design Information Architecture User Flow Sketches Wireframe Prototype Brand Design Design System
Testing Usability Think-Aloud Iteration

Reflection

Co-Design ProcessWorking on this project allowed me to co-design with users, enabling me create solutions that fit their needs and lead to meaningful outcomes

Designing for ValueI created accessible, real-time health support by connecting monitoring devices to the Afya tracking platform, increasing its overall value for users.

Next stepsMy next step is to refine essential data points, implement guidelines for input frequency and health data regulations.

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